.pr-design.pr-context .context-hero{padding-top:18px;margin-bottom:64px}
.pr-design.pr-context .context-hero .row{--bs-gutter-x:30px;--bs-gutter-y:28px;align-items:flex-start}
.pr-design.pr-context .context-hero h1{font-size:46px;line-height:1.16;letter-spacing:-1px;margin:0 0 24px;max-width:760px;font-weight:600;text-wrap:balance}
.pr-design.pr-context .context-eyebrow{font-size:13px;text-transform:uppercase;letter-spacing:.06em;color:#6c6c88;margin:0 0 18px}
.pr-design.pr-context .context-lead{max-width:670px;font-size:18px;line-height:1.7;color:#50505d}
.pr-design.pr-context .context-lead p{margin:0 0 16px}
.pr-design.pr-context .context-hero .category-header__arrow{margin-top:28px;width:100%;max-width:640px;height:auto;position:static}
.pr-design.pr-context .context-hero .category-header__arrow svg{display:block;width:100%;height:auto}
.pr-design.pr-context .context-hero .contact{height:auto;min-height:0;padding:28px;border-radius:16px}
.pr-design.pr-context .context-hero .contact .form-title{font-size:25px;line-height:1.4}
.pr-design.pr-context .context-service-section{margin-bottom:80px}
.pr-design.pr-context .context-service-section>h2,.pr-design.pr-context .context-proof h2{font-size:34px;line-height:1.25;letter-spacing:-.5px;margin:0 0 28px;color:#262696;font-weight:600}
.pr-design.pr-context .context-service-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px}
.pr-design.pr-context .context-service-card{display:flex;flex-direction:column;gap:18px;padding:28px;background:#f6f6fa;border:1px solid #e6e6f0;border-radius:16px;color:#19191f;text-decoration:none;transition:border-color .2s,background .2s}
.pr-design.pr-context .context-service-card h3{font-size:26px;line-height:1.3;margin:0;font-weight:600}
.pr-design.pr-context .context-service-card p{font-size:16px;line-height:1.65;color:#60606e;margin:0 0 12px}
.pr-design.pr-context .context-service-card>span{color:#262696;font-size:16px;margin-top:auto;display:flex;align-items:center;gap:10px}
.pr-design.pr-context .context-service-card:hover{border-color:#b4b4db;background:#f0f0fa}
.pr-design.pr-context .context-layout{display:grid;grid-template-columns:220px minmax(0,1fr);gap:60px;align-items:start;margin-bottom:80px}
.pr-design.pr-context .context-toc{position:sticky;top:124px;font-size:14px;line-height:1.5;max-height:calc(100vh - 148px);overflow:auto}
.pr-design.pr-context .context-toc>span{display:block;font-size:13px;font-weight:600;color:#262696;margin-bottom:16px}
.pr-design.pr-context .context-toc nav{display:grid;gap:8px}
.pr-design.pr-context .context-toc a{display:block;padding:8px 0 8px 12px;border-left:2px solid #e5e5ee;color:#666677;text-decoration:none}
.pr-design.pr-context .context-toc a:hover,.pr-design.pr-context .context-toc a:focus{border-color:#262696;color:#262696}
.pr-design.pr-context .context-prose{min-width:0;max-width:920px;font-size:18px;line-height:1.75;color:#484852}
.pr-design.pr-context .context-section{margin:0 0 64px;scroll-margin-top:125px}
.pr-design.pr-context .context-section:last-child{margin-bottom:0}
.pr-design.pr-context .context-prose h2{font-size:32px;font-weight:600;line-height:1.3;letter-spacing:-.5px;margin:0 0 24px;color:#19191f}
.pr-design.pr-context .context-prose h3{font-size:21px;line-height:1.4;font-weight:600;margin:0 0 12px;color:#262696}
.pr-design.pr-context .context-prose p{font-size:inherit;line-height:inherit;margin:0 0 20px}
.pr-design.pr-context .context-prose a{color:#262696;text-decoration:underline;text-decoration-color:#0c88e0;text-underline-offset:.18em;text-decoration-thickness:1px;overflow-wrap:anywhere}
.pr-design.pr-context .context-prose a:hover{color:#0a65a5;text-decoration-thickness:2px}
.pr-design.pr-context .context-prose ul,.pr-design.pr-context .context-prose ol{margin:0 0 24px;padding-left:24px}
.pr-design.pr-context .context-prose li{list-style:inherit;margin:0 0 12px;padding-left:4px}
.pr-design.pr-context .context-prose ol li{padding-left:10px}
.pr-design.pr-context .context-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:14px;margin:24px 0}
.pr-design.pr-context .context-panel{padding:22px;background:#f6f6fa;border:1px solid #e9e9f1;border-radius:14px}
.pr-design.pr-context .context-panel p{font-size:16px;margin-bottom:0}
.pr-design.pr-context .context-table{overflow:auto;margin:24px 0;border:1px solid #e3e3ef;border-radius:12px}
.pr-design.pr-context .context-table table{border-collapse:collapse;width:100%;table-layout:fixed;font-size:16px;line-height:1.6}
.pr-design.pr-context .context-table th,.pr-design.pr-context .context-table td{padding:18px;text-align:left;vertical-align:top;border-bottom:1px solid #e3e3ef;overflow-wrap:anywhere}
.pr-design.pr-context .context-table th{background:#efeff8;color:#262696;font-weight:600}
.pr-design.pr-context .context-table tbody tr:last-child td{border-bottom:0}
.pr-design.pr-context .context-table th:first-child{width:31%}
.pr-design.pr-context .context-figure{margin:28px 0;padding:24px;background:#f8f8fc;border:1px solid #e7e7f0;border-radius:16px}
.pr-design.pr-context .context-figure img{display:block;width:100%;height:auto;max-width:720px;margin:auto}
.pr-design.pr-context .context-figure figcaption{font-size:14px;line-height:1.6;color:#6b6b7e;margin-top:16px}
.pr-design.pr-context .context-proof{margin-bottom:80px}
.pr-design.pr-context .context-proof-heading{max-width:760px;margin-bottom:28px}
.pr-design.pr-context .context-proof-heading h2{margin-bottom:14px}
.pr-design.pr-context .context-proof-heading p{font-size:17px;color:#666677;line-height:1.65;margin:0}
.pr-design.pr-context .context-proof-grid{display:grid;grid-template-columns:1fr 1fr;gap:22px}
.pr-design.pr-context .context-proof-card{padding:32px;border-top:2px solid #262696;border-bottom:1px solid #e4e4ef;text-decoration:none;color:#262696}
.pr-design.pr-context .context-proof-card h3{font-size:28px;font-weight:600;line-height:1.3;margin:16px 0}
.pr-design.pr-context .context-proof-card p{font-size:17px;color:#666677;line-height:1.6;margin-bottom:24px}
.pr-design.pr-context .context-proof-card>span:last-child{font-size:16px;text-decoration:underline;text-underline-offset:4px}
.pr-design.pr-context .context-faq{margin-bottom:80px;scroll-margin-top:124px}
.pr-design.pr-context .context-faq-list{max-width:960px}





.pr-design.pr-context :is(.context-toc a,.context-service-card,.context-proof-card,.context-prose a):focus-visible{outline:2px solid #0c88e0;outline-offset:4px;border-radius:3px}
.pr-design.pr-context .footer-top>.row{--bs-gutter-x:30px}
@media(max-width:1199px){.pr-design.pr-context .context-layout{grid-template-columns:190px minmax(0,1fr);gap:36px}.pr-design.pr-context .context-hero h1{font-size:40px}.pr-design.pr-context .context-grid{grid-template-columns:1fr}.pr-design.pr-context .context-panel{padding:22px}.pr-design.pr-context .context-service-card h3{font-size:23px}}
@media(max-width:991px){.pr-design.pr-context .context-hero{margin-bottom:48px}.pr-design.pr-context .context-hero h1{font-size:38px;max-width:720px}.pr-design.pr-context .context-hero .category-header__arrow{max-width:540px}.pr-design.pr-context .context-service-grid{grid-template-columns:1fr}.pr-design.pr-context .context-service-card{padding:24px}.pr-design.pr-context .context-layout{display:block;margin-bottom:56px}.pr-design.pr-context .context-toc{position:static;max-height:none;margin-bottom:36px}.pr-design.pr-context .context-toc nav{display:flex;overflow-x:auto;gap:8px;padding-bottom:12px}.pr-design.pr-context .context-toc a{white-space:nowrap;border:1px solid #e1e1ef;border-radius:8px;padding:9px 12px;font-size:13px}.pr-design.pr-context .context-prose{max-width:none}.pr-design.pr-context .context-service-section,.pr-design.pr-context .context-proof,.pr-design.pr-context .context-faq{margin-bottom:56px}.pr-design.pr-context .context-grid{grid-template-columns:repeat(3,minmax(0,1fr))}}
@media(max-width:767px){.pr-design.pr-context .context-hero{padding-top:12px}.pr-design.pr-context .context-hero h1{font-size:32px;line-height:1.2;letter-spacing:-.6px}.pr-design.pr-context .context-lead{font-size:16px;line-height:1.7}.pr-design.pr-context .context-hero .contact{padding:24px 20px}.pr-design.pr-context .context-hero .category-header__arrow{margin-top:18px}.pr-design.pr-context .context-service-section>h2,.pr-design.pr-context .context-proof h2,.pr-design.pr-context .context-prose h2{font-size:26px;line-height:1.3}.pr-design.pr-context .context-section{margin-bottom:44px;scroll-margin-top:105px}.pr-design.pr-context .context-prose{font-size:16px;line-height:1.75}.pr-design.pr-context .context-grid,.pr-design.pr-context .context-proof-grid{grid-template-columns:1fr}.pr-design.pr-context .context-table table{font-size:14px}.pr-design.pr-context .context-table th,.pr-design.pr-context .context-table td{padding:12px}.pr-design.pr-context .context-table th:first-child{width:34%}.pr-design.pr-context .context-figure{padding:14px}.pr-design.pr-context .context-proof-card{padding:24px 12px}.pr-design.pr-context .context-faq{scroll-margin-top:105px}}
@media(prefers-reduced-motion:reduce){.pr-design.pr-context .context-service-card{transition:none}}

.pr-design.pr-context .context-hero{padding-bottom:0}

.pr-design.pr-context .context-prose ul>li{list-style:disc outside}
.pr-design.pr-context .context-prose ol>li{list-style:decimal outside}
.pr-design.pr-context .context-prose li::marker{color:#8181b6;font-weight:600}






/* A vector icon avoids platform-dependent emoji rendering on mobile. */
.pr-design.pr-context .pr-link-arrow{display:inline-block;width:18px;height:18px;flex:0 0 18px;vertical-align:middle;color:inherit}
.pr-design.pr-context .pr-link-arrow path{fill:none;stroke:currentColor;stroke-width:1.6;stroke-linecap:round;stroke-linejoin:round}

/* Service portfolio: existing case presentation with a compact, stable thumbnail column. */
.pr-design .context-portfolio{margin-bottom:80px}
.pr-design .context-portfolio-heading{margin-bottom:26px}
.pr-design .context-portfolio-heading h2{font-size:36px;font-weight:600;line-height:1.25;margin:0;color:#262696}
.pr-design .context-portfolio-heading p{max-width:760px;font-size:16px;line-height:1.65;color:#606071;margin:14px 0 0}
.pr-design .context-portfolio .portfolio-box{border-top:1px solid #e1e1ec}
.pr-design .context-portfolio .portfolio-item{display:grid;grid-template-columns:minmax(180px,280px) minmax(0,1fr);gap:28px;align-items:start;padding:24px 0}
.pr-design .context-portfolio .portfolio-item .portfolio-item__img{width:100%;transition:none}
.pr-design .context-portfolio .portfolio-item__img img{display:block;width:100%;height:auto;aspect-ratio:1.9;object-fit:contain;border-radius:10px}
.pr-design .context-portfolio .portfolio-item__content{padding:0;min-width:0;gap:16px}
.pr-design .context-portfolio .portfolio-item__header{gap:20px;align-items:center}
.pr-design .context-portfolio .portfolio-item__header .h3{font-size:26px;line-height:1.3;margin:0;color:#191921}
.pr-design .context-portfolio .portfolio-item__header .h3 a{color:inherit}
.pr-design .context-portfolio .portfolio-item__header .h3 a:hover{text-decoration:underline;text-underline-offset:4px}
.pr-design .context-portfolio .portfolio-item__arrow{display:flex;align-items:center;justify-content:center;width:36px;height:36px;flex:none;cursor:pointer}
.pr-design .context-portfolio .portfolio-item__arrow svg{width:24px;height:24px}
.pr-design .context-portfolio .portfolio-item__box{display:none;width:100%;height:auto;opacity:1;visibility:visible;margin:0}
.pr-design .context-portfolio .portfolio-item.active .portfolio-item__box{display:block}
.pr-design .context-portfolio .portfolio-item__tags{margin:0;gap:8px;display:flex;flex-wrap:wrap}
.pr-design .context-portfolio .portfolio-item__info{margin:0;padding:16px 0;gap:16px}
.pr-design .context-portfolio .portfolio-item__info-text{font-size:18px}
.pr-design .context-portfolio-link{display:inline-flex;align-items:center;align-self:flex-start;gap:10px;font-size:15px;color:#262696;line-height:1.5;text-decoration:underline;text-underline-offset:4px}
.pr-design .context-portfolio .portfolio-nav{margin-top:28px}
.pr-design .context-portfolio .portfolio-nav .btn{width:auto}
@media(max-width:991px){.pr-design .context-portfolio{margin-bottom:56px}.pr-design .context-portfolio .portfolio-item{grid-template-columns:220px minmax(0,1fr);gap:24px}}
@media(max-width:767px){.pr-design .context-portfolio-heading h2{font-size:26px}.pr-design .context-portfolio .portfolio-item{grid-template-columns:1fr;gap:18px;padding:22px 0}.pr-design .context-portfolio .portfolio-item__header .h3{font-size:23px}.pr-design .context-portfolio .portfolio-item__info{grid-template-columns:repeat(2,minmax(0,1fr))}.pr-design .context-portfolio .portfolio-item__content{gap:14px}.pr-design .context-portfolio .portfolio-nav .btn{max-width:100%}}

/* Website service explanations: real text, responsive cards and decorative SVG connectors. */
.pr-design.pr-context .website-visual{margin:28px 0 32px}
.pr-design.pr-context .website-visual h3{font-size:19px;line-height:1.35;margin:0 0 12px}
.pr-design.pr-context .website-visual p{font-size:15px;line-height:1.65;margin:0}
.pr-design.pr-context .website-journey>ol{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:16px;padding:0;margin:0;list-style:none}
.pr-design.pr-context .website-journey>ol>li{list-style:none;position:relative;margin:0;padding:22px 18px;background:#f6f6fa;border:1px solid #e3e3ef;border-radius:14px;min-width:0}
.pr-design.pr-context .website-journey>ol>li>.website-connector{position:absolute;top:28px;right:-19px;z-index:1;color:#262696}
.pr-design.pr-context .website-step{display:block;font-size:13px;font-weight:600;color:#676792;letter-spacing:.04em;margin-bottom:18px}
.pr-design.pr-context .website-map-root{max-width:360px;margin:0 auto;padding:18px 24px;border-radius:12px;background:#262696;color:#fff;text-align:center;font-weight:600}
.pr-design.pr-context .website-map-branches{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:16px;padding-top:32px;position:relative}
.pr-design.pr-context .website-map-branches:before{content:"";position:absolute;height:24px;top:0;left:50%;border-left:1px solid #b9b9d6}
.pr-design.pr-context .website-visual-card{padding:22px;background:#f6f6fa;border:1px solid #e3e3ef;border-top:2px solid #262696;border-radius:12px;min-width:0}
.pr-design.pr-context .website-map-result{display:flex;align-items:flex-start;gap:14px;margin:20px 0 28px;padding:18px 20px;background:#efeff8;border-radius:12px;font-size:15px;line-height:1.65;color:#484852}
.pr-design.pr-context .website-map-result .website-map-icon{flex:0 0 20px;margin-top:2px;color:#262696}
.pr-design.pr-context .website-checks{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:16px}
.pr-design.pr-context .website-decisions{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:16px}
.pr-design.pr-context .website-map-result p{font-size:inherit;line-height:inherit;margin:0}
.pr-design.pr-context .website-connector svg,.pr-design.pr-context .website-map-icon svg{display:block}
@media(min-width:992px) and (max-width:1199px){.pr-design.pr-context .website-journey>ol{grid-template-columns:repeat(2,minmax(0,1fr))}.pr-design.pr-context .website-journey>ol>li>.website-connector{display:none}.pr-design.pr-context .website-decisions,.pr-design.pr-context .website-map-branches{grid-template-columns:1fr}}
@media(max-width:767px){.pr-design.pr-context .website-journey>ol,.pr-design.pr-context .website-map-branches,.pr-design.pr-context .website-checks,.pr-design.pr-context .website-decisions{grid-template-columns:1fr}.pr-design.pr-context .website-journey>ol{gap:22px}.pr-design.pr-context .website-journey>ol>li{padding:20px}.pr-design.pr-context .website-journey>ol>li>.website-connector{top:auto;right:auto;bottom:-22px;left:calc(50% - 10px);transform:rotate(90deg)}.pr-design.pr-context .website-step{margin-bottom:10px}.pr-design.pr-context .website-visual-card{padding:20px}}

/* Compact pricing inside service copy; no separate public price page. */
.pr-design.pr-context .service-pricing{padding:28px;margin:28px 0 32px;border:1px solid #e1e1ee;border-radius:16px;background:#f8f8fc}
.pr-design.pr-context .service-pricing-main{display:flex;justify-content:space-between;gap:28px;align-items:flex-start;margin-bottom:18px}
.pr-design.pr-context .service-pricing-main>div:first-child{max-width:560px}
.pr-design.pr-context .service-pricing h3{font-size:22px;line-height:1.35;margin:0 0 12px}
.pr-design.pr-context .service-pricing p{font-size:16px;line-height:1.7;margin:0 0 20px}
.pr-design.pr-context .service-pricing-main p{margin:0}
.pr-design.pr-context .service-pricing-amount{flex:0 0 auto;color:#262696;text-align:right}
.pr-design.pr-context .service-pricing-amount strong{display:block;font-size:34px;line-height:1.15;letter-spacing:-.6px;font-weight:600;white-space:nowrap}
.pr-design.pr-context .service-pricing-amount span{display:block;font-size:15px;line-height:1.6;margin-top:7px;color:#606071}
.pr-design.pr-context .service-pricing .service-pricing-budget{padding-bottom:24px;border-bottom:1px solid #dcdceb;margin-bottom:24px}
.pr-design.pr-context .service-pricing-extras{margin:0 0 20px;font-size:16px;line-height:1.6}
.pr-design.pr-context .service-pricing-extras>div{display:grid;grid-template-columns:minmax(0,1fr) auto;gap:22px;padding:14px 0;border-bottom:1px solid #e2e2ed}
.pr-design.pr-context .service-pricing-extras dt{font-weight:400;color:#484852}
.pr-design.pr-context .service-pricing-extras dd{margin:0;color:#262696;font-weight:600;text-align:right}
.pr-design.pr-context .service-pricing .service-pricing-note{font-size:14px;color:#636371;margin:0}
@media(max-width:767px){.pr-design.pr-context .service-pricing{padding:22px 20px}.pr-design.pr-context .service-pricing-main{display:block}.pr-design.pr-context .service-pricing-amount{text-align:left;margin-top:18px}.pr-design.pr-context .service-pricing-extras>div{grid-template-columns:1fr;gap:4px}.pr-design.pr-context .service-pricing-extras dd{text-align:left}.pr-design.pr-context .service-pricing h3{font-size:21px}}

.pr-design.pr-context .website-pricing-stages{padding-top:20px;border-top:1px solid #e2e2ed;margin-top:22px}
.pr-design.pr-context .website-pricing-assessment{max-width:230px}
.pr-design.pr-context .website-pricing-assessment strong{font-size:25px;white-space:normal;letter-spacing:-.3px}
@media(max-width:767px){.pr-design.pr-context .website-pricing-assessment{max-width:none}}

/* Real Looker Studio screenshots: modest previews, full-size lightbox, no data redrawing. */
.pr-context .looker-report-preview{margin:26px 0;padding:20px;border:1px solid #e7e7f0;background:#f8f8fc;border-radius:16px}
.pr-context .looker-report-preview a{display:block;max-width:100%;text-decoration:none}
.pr-context .looker-report-preview img{display:block;width:auto;max-width:100%;height:auto;max-height:540px;object-fit:contain;margin:0 auto;border-radius:6px}
.pr-context .looker-report-preview .looker-open{display:flex;align-items:center;justify-content:flex-end;gap:9px;min-height:44px;color:#262696;font-size:14px;text-decoration:underline;text-underline-offset:4px;margin-top:8px}
.pr-context .looker-open svg{width:18px;height:18px;flex:0 0 18px}
.pr-context .looker-report-preview figcaption{font-size:14px;line-height:1.65;color:#676578;margin-top:10px}
.pr-context .looker-navigation{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:18px;margin:24px 0}
.pr-context .looker-navigation>div{min-width:0;padding:22px;border:1px solid #e7e7f0;border-radius:14px;background:#fafafe}
.pr-context .looker-navigation h3{margin-top:0}
.pr-context .looker-navigation figure{margin:20px 0 0}
.pr-context .looker-navigation img{display:block;max-width:100%;width:auto;height:auto;max-height:340px;margin:auto;object-fit:contain}
.pr-context .looker-navigation a{display:flex;flex-direction:column;align-items:center;gap:10px;font-size:13px;text-underline-offset:4px}
.pr-context .looker-about{margin:24px 0;border:1px solid #e1dfed;border-radius:14px;background:#fafafe;overflow:hidden}
.pr-context .looker-about summary{padding:18px 22px;cursor:pointer;font-size:16px;font-weight:500;color:#262696;line-height:1.5}
.pr-context .looker-about .looker-about-body{padding:0 22px 22px}
.pr-context .looker-about .looker-report-preview{margin-bottom:0;padding:14px;background:#fff}
.pr-context .looker-about img{max-height:420px}
.pr-context .looker-note{font-size:14px;line-height:1.65;color:#6b687b}
@media(max-width:767px){.pr-context .looker-navigation{grid-template-columns:1fr;gap:14px}.pr-context .looker-report-preview{padding:12px}.pr-context .looker-report-preview img{max-height:440px}.pr-context .looker-navigation>div{padding:20px}.pr-context .looker-about summary{padding:16px 18px}.pr-context .looker-about .looker-about-body{padding:0 16px 16px}.pr-context .looker-pricing .service-pricing-amount strong{white-space:normal}}

/* Web analytics lead width; arrow uses the original shared service styles. */
@media(min-width:992px){
.pr-design.pr-context:is(.page-id-422,.page-id-424) .context-lead{max-width:640px}
.pr-design.pr-context:is(.page-id-422,.page-id-424) .context-lead p:last-child{margin-bottom:0}
}

/* Analytics setup: accessible, native data-flow diagram; no generated dashboard data. */
.pr-context .tracking-scheme{margin:26px 0;padding:26px;background:#f8f8fc;border:1px solid #e5e5f0;border-radius:16px}
.pr-context .tracking-scheme-main{display:grid;grid-template-columns:1fr 30px 1fr;gap:14px;align-items:center}
.pr-context .tracking-scheme-step{padding:18px;border:1px solid #dddbef;border-radius:12px;background:#fff;min-width:0}
.pr-context .tracking-scheme-step strong{display:block;color:#262696;font-size:18px;line-height:1.4;margin-bottom:8px}
.pr-context .tracking-scheme-step p{font-size:15px;line-height:1.6;margin:0}
.pr-context .tracking-scheme-arrow{display:block;width:24px;height:24px;color:#262696;justify-self:center}
.pr-context .tracking-scheme-targets{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:12px;padding-top:22px;margin-top:22px;border-top:1px solid #d6d3ea}
.pr-context .tracking-scheme figcaption{font-size:14px;line-height:1.65;color:#6b687b;margin-top:18px}
.pr-context .tracking-checks{padding:22px 24px;border-left:3px solid #262696;background:#f8f8fc;border-radius:0 12px 12px 0;margin:24px 0}
@media(max-width:767px){.pr-context .tracking-scheme{padding:18px}.pr-context .tracking-scheme-main{grid-template-columns:1fr;gap:12px}.pr-context .tracking-scheme-arrow{transform:rotate(90deg)}.pr-context .tracking-scheme-targets{grid-template-columns:1fr}.pr-context .tracking-scheme-step{padding:18px}.pr-context .tracking-checks{padding:18px}}

/* Tall analytics examples paired on desktop, stacked on mobile. */
.pr-context .analytics-detail-pair{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:20px;margin:26px 0}
.pr-context .analytics-detail-card{min-width:0;display:flex;flex-direction:column}
.pr-context .analytics-detail-card>h3{min-height:2.8em}
.pr-context .analytics-detail-pair .looker-report-preview{margin:0;padding:16px;flex:1}
.pr-context .analytics-detail-pair .looker-report-preview img{display:block;width:100%;height:380px;max-height:none;object-fit:contain;background:#fff}
.pr-context .analytics-detail-pair .looker-open{justify-content:flex-start}
.pr-context .analytics-heatmap-demo img{max-height:none;width:100%;height:auto}
@media(max-width:767px){.pr-context .analytics-detail-pair{grid-template-columns:1fr;gap:24px}.pr-context .analytics-detail-card>h3{min-height:0}.pr-context .analytics-detail-pair .looker-report-preview img{width:auto;height:auto;max-height:540px}}

/* Accessible service workflow: native text, no image or script requests. */
.pr-design.pr-context .context-cycle{margin:26px 0;border:1px solid #e3e3ef;border-radius:16px;padding:22px;background:#f8f8fc}
.pr-design.pr-context .context-prose ol.context-workflow{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:14px;list-style:none;padding:0;margin:0}
.pr-design.pr-context .context-prose ol.context-workflow>li{position:relative;min-width:0;list-style:none;padding:20px;margin:0;border:1px solid #e4e4f0;border-radius:12px;background:#fff}
.pr-design.pr-context .context-workflow__number{display:inline-flex;align-items:center;justify-content:center;width:34px;height:34px;border-radius:10px;background:#ecebfb;color:#292398;font-size:14px;font-weight:600;line-height:1;margin-bottom:14px}
.pr-design.pr-context .context-workflow h3{font-size:20px;line-height:1.35;margin-bottom:9px}
.pr-design.pr-context .context-workflow p{font-size:16px;line-height:1.65;margin:0}
.pr-design.pr-context .context-prose .context-cycle__return{font-size:15px;line-height:1.65;color:#555568;margin:18px 0 0}
.pr-design.pr-context .context-cycle__return>span{color:#292398;font-size:21px;margin-right:4px}
@media(max-width:640px){.pr-design.pr-context .context-cycle{padding:14px}.pr-design.pr-context .context-prose ol.context-workflow{grid-template-columns:1fr}.pr-design.pr-context .context-prose ol.context-workflow>li{padding:18px}.pr-design.pr-context .context-workflow h3{font-size:19px}}

/* Service diagrams: readable native steps and explicit GTM distribution. */
.pr-design.pr-context .context-flow{padding:24px;background:linear-gradient(135deg,#f8f8fc,#f0effa)}
.pr-design.pr-context .context-flow ol.context-workflow{grid-template-columns:repeat(4,minmax(0,1fr));gap:20px}
.pr-design.pr-context .context-flow ol.context-workflow>li{padding:20px 16px;border-radius:14px;box-shadow:0 4px 14px #26269605}
.pr-design.pr-context .context-flow .context-workflow__number{border-radius:50%;width:32px;height:32px;background:#262696;color:#fff;margin-bottom:16px}
.pr-design.pr-context .context-flow .context-workflow h3{font-size:19px;line-height:1.3;color:#262696;margin:0 0 10px}
.pr-design.pr-context .context-flow .context-workflow p{font-size:14px;line-height:1.55}
.pr-design.pr-context .context-flow:not(.context-flow--parallel) .context-workflow>li:not(:last-child)::after{content:'→';position:absolute;right:-18px;top:25px;font-size:20px;color:#262696;line-height:1;z-index:1}
.pr-design.pr-context .context-flow--parallel ol.context-workflow{grid-template-columns:repeat(3,minmax(0,1fr))}
.pr-design.pr-context .context-flow__outcome{margin:18px 0 0;padding:14px 18px;background:#262696;color:#fff;border-radius:10px;text-align:center;font-size:18px;font-weight:600}
.pr-design.pr-context .context-flow__outcome span{margin-right:10px}
.pr-context .tracking-scheme-branch{height:42px;position:relative;margin:0}
.pr-context .tracking-scheme-branch::before{content:'';position:absolute;left:calc(75% + 14.5px);top:0;height:22px;border-left:2px solid #807cbd}
.pr-context .tracking-scheme-branch::after{content:'';position:absolute;left:calc((100% - 24px)/6);right:calc((100% - 24px)/6);top:22px;border-top:2px solid #807cbd}
.pr-context .tracking-scheme-targets{padding:0;margin:0;border:0;gap:12px}
.pr-context .tracking-scheme-targets>.tracking-scheme-step{position:relative}
.pr-context .tracking-scheme-targets>.tracking-scheme-step::before{content:'';position:absolute;left:50%;top:-20px;height:17px;border-left:2px solid #807cbd}
.pr-context .tracking-scheme-targets>.tracking-scheme-step::after{content:'';position:absolute;left:calc(50% - 4px);top:-10px;width:8px;height:8px;border-right:2px solid #807cbd;border-bottom:2px solid #807cbd;transform:rotate(45deg)}
@media(min-width:768px) and (max-width:1199px){.pr-design.pr-context .context-flow ol.context-workflow{grid-template-columns:repeat(2,minmax(0,1fr))}.pr-design.pr-context .context-flow:not(.context-flow--parallel) .context-workflow>li:nth-child(2)::after{display:none}}
@media(max-width:767px){.pr-design.pr-context .context-flow{padding:16px}.pr-design.pr-context .context-flow ol.context-workflow,.pr-design.pr-context .context-flow--parallel ol.context-workflow{grid-template-columns:1fr;gap:22px}.pr-design.pr-context .context-flow ol.context-workflow>li{padding:18px}.pr-design.pr-context .context-flow .context-workflow__number{margin-bottom:12px}.pr-design.pr-context .context-flow:not(.context-flow--parallel) .context-workflow>li:not(:last-child)::after{content:'↓';left:calc(50% - 6px);right:auto;top:auto;bottom:-22px}.pr-context .tracking-scheme-branch{height:30px}.pr-context .tracking-scheme-branch::before{left:50%;height:30px}.pr-context .tracking-scheme-branch::after{display:none}.pr-context .tracking-scheme-targets{gap:28px;margin-left:8px;padding-left:16px;border-left:2px solid #807cbd}.pr-context .tracking-scheme-targets>.tracking-scheme-step::before{left:-18px;top:30px;width:17px;height:0;border-left:0;border-top:2px solid #807cbd}.pr-context .tracking-scheme-targets>.tracking-scheme-step::after{left:-8px;top:27px;transform:rotate(-45deg)}}
@media(max-width:767px){.pr-context .tracking-scheme-branch::before{height:15px}.pr-context .tracking-scheme-branch::after{display:block;left:8px;right:50%;top:15px;border-top:2px solid #807cbd}.pr-context .tracking-scheme-branch>span{position:absolute;left:8px;top:15px;height:15px;border-left:2px solid #807cbd}}

/* CRM is a separate website integration, not a GA4 destination for contacts. */
.pr-context .tracking-scheme-crm{display:grid;grid-template-columns:1fr 30px 2fr;gap:14px;align-items:center;border-top:1px solid #dddbef;margin-top:22px;padding-top:22px}
.pr-context .tracking-crm-source{font-size:16px;font-weight:600;color:#555568;text-align:center}
.pr-context .tracking-crm-arrow{font-size:24px;text-align:center;color:#807cbd}
.pr-context .tracking-crm-card strong{display:flex;align-items:center;gap:10px}
.pr-context .tracking-crm-icon{flex-shrink:0}
@media(max-width:767px){.pr-context .tracking-scheme-crm{grid-template-columns:1fr;gap:10px}.pr-context .tracking-crm-arrow{transform:rotate(90deg);line-height:1}.pr-context .tracking-crm-card{padding:18px}}

/* Vertical analytics composition: website action, GTM, tools, centered CRM. */
.pr-context .tracking-scheme--vertical .tracking-scheme-main{grid-template-columns:1fr;gap:14px;justify-items:center}
.pr-context .tracking-scheme--vertical .tracking-scheme-main>.tracking-scheme-step{width:100%;max-width:520px;text-align:center}
.pr-context .tracking-scheme--vertical .tracking-scheme-arrow{transform:rotate(90deg)}
.pr-context .tracking-scheme--vertical .tracking-scheme-branch::before{left:50%}
.pr-context .tracking-scheme--vertical .tracking-scheme-crm--centered{display:flex;flex-direction:column;gap:14px;border-top:0;margin:0;padding:16px 0 0}
.pr-context .tracking-scheme--vertical .tracking-crm-arrow{transform:none;line-height:1;font-size:30px}
.pr-context .tracking-scheme--vertical .tracking-crm-card{width:100%;max-width:600px;text-align:center}
.pr-context .tracking-scheme--vertical .tracking-crm-card strong{justify-content:center}
@media(max-width:767px){.pr-context .tracking-scheme--vertical .tracking-scheme-targets{margin-left:8px}.pr-context .tracking-scheme--vertical .tracking-scheme-crm--centered{padding-top:18px;gap:12px}.pr-context .tracking-scheme--vertical .tracking-scheme-main>.tracking-scheme-step{text-align:left}.pr-context .tracking-scheme--vertical .tracking-crm-card{text-align:left}.pr-context .tracking-scheme--vertical .tracking-crm-card strong{justify-content:flex-start}}

/* Paired dashboard previews retain full images and full-size lightbox links. */
.pr-context .looker-dashboard-pair .looker-report-preview img{height:auto;aspect-ratio:1 / 1;object-fit:contain;width:100%}
@media(max-width:767px){.pr-context .looker-dashboard-pair .looker-report-preview img{aspect-ratio:auto;width:100%;height:auto;max-height:none}}

@media(max-width:767px){.pr-context .looker-dashboard-pair .looker-report-preview img.wp-image-3351{aspect-ratio:1386 / 1342}.pr-context .looker-dashboard-pair .looker-report-preview img.wp-image-3357{aspect-ratio:1416 / 1326}}

/* Quiet full-width geometric accents for audit and management. */
.pr-design.pr-context .context-google-symbol{width:100%;max-width:640px;margin-top:22px;color:#3027ad}
.pr-design.pr-context .context-google-symbol svg{display:block;width:100%;height:auto}
@media(max-width:767px){.pr-design.pr-context .context-google-symbol{margin-top:16px}}
