When you need new ad creative
You have a product but no clear message
You need to turn product features into a clear offer for a specific audience.
Your assets are becoming repetitive
You need fresh arguments, stories, and formats for meaningful tests.
You are launching something new
You need an agreed set of assets to support a new offer or entry into another market.
The goal is not simply to recolor the same banner. We need distinct hypotheses about what will help people understand your product and become interested.
What we can create
- Concepts and advertising messages for the agreed audience segments.
- Ad copy, headlines, supporting arguments, and calls to action.
- Banners and adaptations for feeds, Stories, and other agreed placements.
- Short-video scripts and work with supplied footage within the agreed scope.
- A set of assets with a clear purpose for each variation.
Before starting, we agree on concept and adaptation quantities, video editing, asset sources, source files, and revision rounds. Filming, actors, and complex animation are not automatically included.
How we develop ad creative
Brief
Product, audience and objective.
Concepts
Ideas, arguments and visual direction.
Adaptations
Assets in the agreed formats.
Test
Audience response and future variations.
Every asset has a role in the agreed testing plan.
- Brief. We clarify the product, benefits, audience, limitations, and advertising objective.
- Concepts. We suggest different arguments and ways to present them, agreeing on the direction before final adaptations.
- Production. We prepare assets in the agreed formats, checking readability and message consistency.
- Handover and learning. We deliver the asset set. If campaign launch is part of the engagement, we analyze the response and plan the next variations.
For vertical video, we consider the placement of key messages and interface elements. Examples of presentation principles are available in Meta’s official Reels guidance.
What to prepare for the brief
- A product or website link and a short explanation of who it is for and why they need it.
- Factual benefits, offer terms, and supporting evidence that can be shown.
- Brand assets, available photography and video, and examples of the style you want.
- Markets, languages, formats, and deadlines relevant to the launch.
- Results of previous tests, if available.
Before starting, we review available assets and identify what needs to be added: photos, video, product specifications or testimonials.
How to assess whether creative is working
Click-through rates and views help analyze the response, but do not replace an assessment of meaningful actions. Consider the asset alongside the offer, placement, landing page, and lead quality.
Creative development and ad spend are priced separately. For launch and ongoing evaluation, we can agree on Meta Ads management. Our approach to ad copy is covered in in our article on copywriting and AI.
Creative design and adaptation pricing
Advertising creative design
per creative within the agreed scope
- Size or format adaptation
- From 100 UAH / adaptation
Adaptations are charged in addition to creative design. Asset series, video and complex animation are estimated separately according to scope.
Final scope, concepts, revision rounds and formats are agreed before work begins. Paid fonts, third-party assets and additional work are considered separately.
Pricing depends on concept quantities, formats, languages, graphic or video complexity, the source assets available, and revision scope. After the brief, we define the deliverables.
If the underlying advertising issue is not yet clear, start with a Meta Ads audit. If you need an overall customer acquisition plan, explore our Meta Ads services.