When Google Ads can help your business
Google Ads can put your offer in front of people searching for a product or service, comparing their options, or returning to make a purchase. What matters to a business is not clicks alone, but qualified inquiries and the economics of each sale.
Service businesses
We plan for leads and phone calls. Where CRM data is available, we connect advertising inquiries with qualified leads and sales.
Online stores
We work with product catalogs, Shopping ads, and purchase value. We take your product range, inventory, and order-handling capacity into account.
Existing campaigns
We investigate wasted spend, check measurement, and identify what to keep, fix, or test.
We start with your offer, market, and business goals. If the issue lies with your website, data, or demand, launching campaigns alone will not solve it. We first agree on the changes needed.
How we connect advertising, data, and sales
Decisions in your ad account should reflect what happens after the click.
- Define the goal. We agree on priority products, services, and user actions, and define a meaningful business outcome.
- Check the foundations. We assess landing pages, analytics, lead tracking, and the sales data available.
- Choose the tools. Campaign formats and structure follow the task. Search, Shopping, Performance Max, video, and remarketing are not equally suitable for every project.
- Test the approach. We agree on hypotheses, budget, and evaluation criteria. We make changes with data volume and conversion delays in mind.
- Explain the next step. We show what has changed, outline the limitations, and recommend where to focus next.
Read more about measurement in our article on PPC data quality. If you need to build measurement separately, explore our web analytics services.
Website review and conversion improvements
At the start and during campaign management, we review the website from technical, visual and usability perspectives: page structure, calls to action, clickable elements, forms, mobile layouts and key user journeys. We compile a prioritized document of findings and recommended changes to discuss with your team.
Your developer can implement the agreed changes, or we can handle them. We agree on priorities, scope and cost before implementation; a redesign is not required for every project. The aim is to make the path from an ad click to an inquiry or purchase clearer.
What we agree on before work begins
- Your business goal, priority products, target markets, and seasonality.
- The current state of your account, website, analytics, and product catalog.
- Scope of work, responsibilities, communication, and change approval.
- The metrics we will use to assess progress and the data sources available.
- Advertising spend and our service fees as separate budget items.
You retain control of your business accounts. You grant access to the systems needed; sharing passwords is not a requirement. We agree on the scope of campaign setup, integrations, and asset preparation before work starts.
How we measure performance
| For service businesses | For ecommerce |
|---|---|
| Cost and number of inquiries | Cost per purchase and conversion value |
| Share of qualified leads, based on business data | ROAS and trends in advertising-driven sales |
| Lead-to-sale conversion, where CRM data is available | Margins, returns, and repeat purchases, where these data are available |
ROAS compares advertising conversion value with ad spend; it is not the company’s net profit. We consider costs, margins, and data quality when making business decisions. Learn about getting started and the core metrics in our paid search guide.
What determines ad spend and service fees
Google Ads management
Monthly campaign management by our team within the agreed scope.
Ad spend is separate and is not included in this fee. The final management fee depends on the scale and agreed scope of work.
Additional work when needed
We can also create advertising creatives and website materials, adapt formats and make technical website improvements. Scope and pricing are agreed before work begins.
This work is charged separately and is not included in monthly advertising management.
Our fees depend on account size, the number of markets, products, integrations, and the work required. Ad spend also depends on competition, demand, and the testing scope.
Before proposing a plan, we clarify goals, current results and available data, then agree on hypotheses, a budget and advertising evaluation criteria.
Which service should you start with?
If your account is already running but the cause of wasted spend is unclear, start with a Google Ads audit. For ongoing campaign optimization, choose Google Ads management. If your store faces policy or review issues, explore our Merchant Center suspension support.
Planning a new launch? Send an inquiry with a brief description of your product, market, and website. We will recommend an appropriate scope rather than every advertising tool at once.
