MIA Sushi: scaling local delivery in Poland
How we rebuilt Google Ads for a local delivery service in Łódź, from reviewing past campaigns to working on demand and brand recognition.
View the results
- ROAS
- 883%
- Ad spend
- 2 188 PLN
- Conversion value
- 19 334 PLN
- Result growth
- x2.5
Figures for April 2026, as reported in the advertising account.
About the project
MIA Sushi is a local delivery service in Łódź. In a competitive market, the business needed to attract orders while building recognition in its city.
- Industry
- Sushi and Japanese food delivery
- Market
- Łódź, Poland
- Work began
- August 2025
- Project website
- miasushi.net
The starting point
The client contacted Pro Resultat in July 2025. The advertising account had an existing history: campaigns had performed relatively steadily over the previous four months, but earlier results had been inconsistent.
The goal was to rebuild the advertising setup to support further growth and strengthen MIA Sushi’s local presence. Work began in August 2025.
Our approach
We retained the existing account and its history, while reworking the campaign structure and promotion strategy. The new approach was tested within that account.
What we did
01
Understood the business and market
We reviewed competitors, the audience and the local market in Łódź. An analysis of past campaigns and a website audit informed the new strategy.
02
Rebuilt the advertising setup
We restructured the account, optimized Performance Max and set up Search campaigns. We also introduced demand generation campaigns and local promotion.
03
Built brand recognition
We developed new creatives, tested offers and worked on positioning. The approach combined order acquisition with communication designed to make the brand memorable.
Results by period
These are selected months from the published report. March 2025 was the previous strategy’s best period cited in the original case. August was the first month after restructuring; December had the highest figures among the reported periods.
| Period | Conversion value, PLN | Ad spend, PLN | ROAS |
|---|---|---|---|
| March 2025Before our involvement | 7 756 | 1 030 | 753% |
| August 2025First month of work | 13 881 | 1 405 | 987% |
| December 2025Highest reported figures | 29 824 | 2 616 | 1139% |
| April 2026Latest reported period | 19 334 | 2 188 | 883% |
The table presents conversion value, spend and ROAS for the stated reporting periods. ROAS expresses conversion value relative to advertising spend.
Evidence from the advertising account
What this project shows
This project combined a campaign rebuild with work on a local brand. We retained the existing account, changed the promotion approach and recorded higher conversion values in the reported periods after work began.
For another business, the right approach depends on the account, product, market and order economics. A Google Ads audit can help assess the starting point; ongoing campaign work is covered by Google Ads management.
