Brand Mebel: growing a furniture store with Google Ads
From the initial launch to team-led Google Ads management: building advertising for a Prom.ua store selling transforming furniture and furniture mechanisms.
View the results
- ROAS
- 945%
- Conversion value
- 403 024 UAH
- Ad spend
- 42 601 UAH
- Scaling
- x8
Figures for March 2026, as reported in the advertising account.
About the project
Brand Mebel is a Ukrainian store selling transforming furniture and furniture mechanisms. The project called for advertising structured around product categories, alongside attention to customers who need advice before ordering.
- Industry
- Furniture and furniture mechanisms
- Market and platform
- Ukraine · Prom.ua
- Work began
- August 2024
- Project website
- brand-mebel.com
The starting point
At the start, there was no advertising system, and analytics needed to be configured. The store ran on Prom.ua, so preparation took the platform’s available options for website structure, tracking and product management into account.
Our approach
We began by reviewing demand and product categories, then configured Google Ads and conversion measurement. Subsequent work focused on campaign optimization and gradual budget adjustments.
How the cooperation developed
08 / 2024
Initial launch
Work began as an individual project while Pro Resultat was being established. This stage involved launching advertising and starting data collection.
12 / 2024
Team-led management
From December 2024, the project formally moved into the agency, with the team taking part in further campaign development.
What we did
01
Mapped demand to campaign structure
We analyzed the market, competitors, product categories and user behavior. This informed campaigns for different product groups.
02
Set up advertising and analytics
We created the advertising account, configured Google Ads and built the campaign structure. We also set up analytics and worked on conversion data transmission.
03
Optimized and expanded campaigns
We worked on campaigns and budgets, collecting data to inform further decisions. Phone inquiries received separate attention through the addition of Binotel to the website.
Results by period
The table shows the launch month and a later period from the published report. Conversion value increased alongside ad spend, while reported ROAS changed from 710% to 945%.
| Period | Conversion value, UAH | Ad spend, UAH | ROAS |
|---|---|---|---|
| August 2024Launch and data collection | 50 029 | 7 037 | 710% |
| March 2026Later reported month | 403 024 | 42 601 | 945% |
The table presents conversion value, spend and ROAS for the stated reporting periods. ROAS expresses conversion value relative to advertising spend.
Evidence from the advertising account
Phone inquiries are part of the customer journey
Customers call for help selecting mechanisms, checking technical specifications, placing wholesale orders and discussing custom furniture solutions. Binotel was added to the website to track these inquiries.
Advertising performance
Project reporting recorded around 50–80 phone inquiries per month, including consultations, help selecting mechanisms and wholesale requests. Binotel supported call tracking.
What this project shows
Brand Mebel illustrates how an advertising launch, measurement setup and campaign management work together. The development plan includes improvements to website structure, expanded analytics and consideration of another platform.
For campaign launches and ongoing optimization, explore Google Ads management. If advertising is already running and you need to assess the setup, a Google Ads audit can be a starting point.
