HEYBECCA: launching Google Ads for an activewear brand
How we added Google Ads to an activewear brand’s marketing: setting up analytics, launching product advertising and building brand awareness.
View the results
- ROAS, multiple
- 16.66×
- Conversion value
- 564 490 UAH
- Ad spend
- 33 881 UAH
- Scaling
- x358
January 2025 advertising results. ROAS is expressed as a multiple (×).
About the project
HEYBECCA is a Ukrainian women’s sportswear and activewear brand focused on design, comfort and lifestyle positioning. The brand had already used paid social advertising. Pro Resultat’s work involved launching the Google Ads channel from scratch, starting in October 2024.
- Industry
- Women’s sportswear and activewear
- Market
- Ukraine
- Work began
- October 2024
- Scope
- Google Ads launch and analytics
The starting point
The brand had no previous experience with Google Ads. The work required an advertising account, measurement setup, Merchant Center and product feeds. Demand for the brand name on Google was also limited at the start.
Our approach
We combined Search and product campaign launches with brand awareness work. The analytics foundation and Google Ads structure were built from scratch, while display and video formats introduced the brand to audiences.
What we did
01
Researched the market and audience
We reviewed competitors, the target audience, the website and user behavior to inform the launch of the new advertising channel.
02
Built the technical foundation
We created Google Ads and Merchant Center accounts, set up GA4, GTM and conversion tracking, and prepared the product feed and structure for Search, Shopping and Performance Max.
03
Worked on sales and awareness
We launched campaigns, worked with display formats and video content, and expanded reach. During the work, the team observed the emergence of branded search queries and increased user activity.
Results by period
The table shows selected months from the Google Ads launch and development period. October involved the initial setup and data collection; the screenshots show a reporting window beginning on October 14, 2024. November amounts in the original account are approximate.
| Period | Conversion value, UAH | Ad spend, UAH | ROAS, multiple |
|---|---|---|---|
| October 2024Launch and data collection | 1 577 | 6 925 | — |
| November 2024After initial optimization | ~184 000 | ~18 000 | ~10× |
| January 2025Latest reported month | 564 490 | 33 881 | 16.66× |
ROAS is expressed as a multiple of conversion value to advertising spend and marked with ×. November amounts are rounded.
Evidence from the advertising account
Introducing the brand alongside product advertising
Search and product campaigns were complemented by display formats and video content. The aim was to attract orders while introducing Google audiences to HEYBECCA.
Development stage
In December 2024, the team expanded advertising for the seasonal period, increasing spend and conversion value.
What this project shows
Google Ads became a new marketing channel for a brand already using paid social. The team combined technical setup, product campaigns and awareness building.
For campaign launches and ongoing optimization, explore Google Ads management. If advertising is already running and you need to review its foundation, a Google Ads audit can be a starting point.
