Email Campaign Audit
An audit helps diagnose email performance before changing platforms, design or frequency. We review available campaign history, selected messages and platform settings.
We distinguish delivery settings, audience health and content issues. Findings indicate which conclusions have supporting data and which require additional measurement.
When this service fits
Engagement is changing
Review clicks, visits, unsubscribes and audience changes.
Settings are unclear
Review sender setup, the domain and handling of delivery failures.
You plan improvements
Create a plan before revising sequences, templates or platforms.
What the work covers
| Area | What we do | What you receive |
|---|---|---|
| Audience and sender | Review subscription sources, segments, unsubscribes, failures and available SPF/DKIM/DMARC settings. | Issues and configuration checks to address. |
| Messages and sequences | Review subject lines, content, mobile display, calls to action, frequency and sequence logic. | Practical examples and priorities. |
| Measurement | Review UTMs, clicks, visits and available purchase or enquiry data. | Recommendations for reliable evaluation. |
How we work
Define the sample
Agree periods, campaigns, sequences and access.
Investigate
Review configuration, reports and sample messages.
Build findings
Connect each issue to evidence and a recommended action.
Discuss the plan
Explain priorities and the next implementation scope.
What you receive
- A report with examples and explanations.
- Prioritised audience, content and technical recommendations.
- Missing measurements that limit conclusions.
- Suggestions for future campaign tests.
Scope and pricing
Email campaign audit
One platform: review of settings, audience condition and an agreed sample of emails. Includes findings and recommendations; fixes and campaign launches are separate.
Starting package. Final scope, timing and fee are agreed before work begins.
Pricing depends on the platform, campaign and sequence count, languages and available history. We agree the sample first.
Fixes, new messages and sending are not automatically included in an audit. These can be scoped under email marketing management.
What we need to begin
Share your platform, example messages, the problem and contact sources. Full analysis requires agreed report and configuration access.