On-page optimization
On-page optimization improves pages within your website. We review how well a page answers visitor needs and communicates its subject to search engines.
For each agreed URL, we define relevant query groups and practical changes. We avoid forced keywords and extra copy written solely to increase length.
When this service fits
Priority pages need work
Service pages, categories or products need clearer content.
Pages overlap
Topics and search intent need to be separated.
The plan is ready
An existing audit needs to become actionable changes.
What the work covers
| Area | What we do | What you receive |
|---|---|---|
| Queries and purpose | Agree the topic, search intent and page role. | A query-to-URL map. |
| Metadata and content | Improve titles, descriptions, headings and useful sections. | Updated pages or an approved content draft. |
| Links and markup | Review internal links, alt text and appropriate structured data. | A change log and verification checklist. |
How we work
Select pages
Agree URLs, audience and scope.
Prepare changes
Align queries, content and structure.
Implement
Edit accessible fields or brief your developer.
Verify
Check rendering, links and indexability.
What you receive
- A record of the agreed URLs reviewed.
- Metadata, headings and content aligned with page purpose.
- Internal links that help visitors find related information.
- A delivery record and outstanding development tasks.
Scope and pricing
On-page optimization
Up to 5 key pages in one language: target queries, headings, metadata, structure and internal links. Extensive copywriting and new templates are quoted separately.
Starting package. Final scope, timing and fee are agreed before work begins.
Pricing depends on page types and count, languages, rewriting needs and CMS capabilities. We agree the scope first.
Full technical audits, new templates and major integrations are separate. For recurring work, consider ongoing SEO.
What we need to begin
Share priority URLs, target markets and product information. Include an existing audit if available.