Track inquiries, purchases and advertising results
Understand where inquiries and purchases come from and what users do on your website. We configure data collection around your business model: inquiries and contact actions for service businesses, and the journey from product views to purchases for online stores.
Inquiry sources
Connect meaningful actions with acquisition channels to assess campaign performance.
Events and purchases
Agree on important actions, product parameters and order data to collect.
On-page behavior
Set up heat maps and session recordings to help identify usability issues.
We start by checking the existing setup: what works, what is missing and which changes your website needs.
What setup includes
- GA4 and GTM. Review or connect analytics and the Google Tag Manager container.
- Service-business events. Form submissions, phone, email and messenger clicks, plus other agreed actions.
- E-commerce. Product views, cart additions, checkout and purchases with the required parameters.
- Advertising conversions. Agreed Google Ads connection and validation of conversion counting.
- Heat maps. Heat-map and session-recording setup, with data collection checks.
- Validation and handover. Test actions, tag and event checks, access and an explanation of the setup.
The event list depends on the website. A purchase, inquiry and phone click have different business meanings; we agree on their reporting and optimization roles before launch.
How data reaches reports and advertising
A user takes an action on the website. Configured rules determine which tags fire and which parameters they send. That data is then used in analytics and the agreed advertising conversion setup.
A form submission, contact click or purchase.
Agreed triggers, tags and event parameters.
Events, acquisition sources and e-commerce reports.
Agreed conversion delivery to Google Ads.
Click and scroll heat maps and session recordings.
Inquiries, acquisition sources and processing statuses through an agreed integration between your website and CRM.
You can separately order a Looker Studio dashboard for a clearer performance overview. Lead delivery and status workflows can also be discussed through our lead automation service.
Events and tracking validation
Events and meaningful actions
Open full-size image Event and e-commerce parameters
Open full-size image Tags and triggers in GTM
Open full-size image Validating events in DebugView
Open full-size image Heat maps: understand what helps or hinders users
We set up heat maps and session recordings to review clicks and scroll depth. Once data is collected, your team can explore whether users notice important buttons, reach the form and encounter friction along the way.
GA4 shows events and outcomes; heat maps and recordings help explain on-page behavior. Together they support practical usability and conversion improvement recommendations.
Tool setup is included in this service. Extended CRO analysis, design and implementation work are agreed separately according to scope.
An example click heat map
Open heat-map example A click heat map helps you explore:
- Whether users notice and click the main inquiry button.
- Which navigation links and page elements attract attention.
- Whether users click elements that are not links, which can suggest unclear navigation.
Validation before handover
- Agree on the design. Define the website, events, parameters and access permissions.
- Configure tracking. Implement the tags, triggers and required data delivery.
- Run test actions. Check the forms, contact actions and purchase flows included in the agreed scope.
- Reconcile parameters. Event names, product details, transaction identifiers, values and currencies; check for duplicates.
- Provide access. Explain the setup, where to find events and how to use the tools.
The deliverable is an agreed tracking setup validated through test actions, configured heat maps and team access to the tools.
This data can support Google Ads and Meta Ads work. Additional connections are scoped for your project.
Analytics setup pricing
Analytics and conversion tracking setup
GA4, GTM, agreed events and conversions, heat-map setup, data validation and access handover.
Before starting, we agree on the website, events and required access. Custom integrations, additional website development, paid services and extended analysis are agreed separately.
Before starting, we agree on the event list and review whether your website can provide the required data. Any additional development or custom connections are discussed before implementation.
Discuss analytics setup for your website or explore our broader web analytics services.