GA4 e-commerce analytics setup (Enhanced eCommerce)

What we will do:

  • Connect Google Analytics 4 with the e-commerce module
  • Set up tracking of purchases, number of items, revenue, average check, conversions
  • Set up funnel stages: product viewing → adding to cart → checkout → purchase
  • We will test the data using DebugView, GA Debugger, and Tag Assistant
  • We will provide ready-made instructions for technical implementation or take care of everything ourselves

Result:

You will see the full picture of behavior and purchases: which products are selling, where customers are coming from, and what is generating revenue.

Integration with advertising accounts (Google Ads, Meta)

What we will do:

  • Transfer purchase events from the website to advertising accounts
  • Set up conversion import (GA4 → Google Ads)
  • Transfer purchases to Meta (via GTM or Pixel + Conversion API)
  • Synchronize parameters for correct retargeting
  • Check transaction parameters (value, currency, transaction_id)

Result:

Advertising algorithms see purchases and optimize campaigns for profit.

Technical specifications transfer or full implementation

What we will do:

  • Prepare precise technical specifications for the developer (if necessary)
  • We will take care of the implementation: from writing events to testing
  • We will ensure correct data transfer at all stages

Result:

Everything works stably, even if you have a complex CMS or SPA site.