Product Value Monitor: product availability and advertising value

A Pro Resultat solution connecting Google Ads and Merchant API: product availability, advertising eligibility and historical value in Google Sheets.

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Case cover: Product Value Monitor: product availability and advertising value
Sources
Ads + Merchant API
Workspace
Google Sheets
Priorities
Value and clicks
Refresh
On each run

Know which products need attention first

A product is out of stock — but how important is it to bring it back? Product Value Monitor places current product status alongside advertising history. You see review priorities, Merchant Center issues and changes between runs in one Google Sheets workspace.

The solution helps PPC specialists and store teams agree what to investigate first: an important product’s availability, feed data or Shopping Ads eligibility.

Two data sources, one working report

Google Ads

Impressions, clicks, spend, conversions and conversion value for the selected period.

Merchant API

The current catalogue, availability, product attributes, Shopping Ads eligibility and Merchant Center issues.

01

Match

Connect advertising history to the corresponding product and catalogue variants.

02

Prioritise

Use historical conversion value and clicks to order the review.

03

Report

Update the dashboard, working lists and history in Google Sheets.

Dashboard: the current product picture

The overview shows current availability, new stock-outs and returns between checks, historical conversion value and high-priority products. Current status and changes between checks are shown separately.

Product Value Monitor dashboard: current availability, historical value and priorities.
Product Value Monitor dashboard: current availability, historical value and priorities.Key cards: products in the report, unavailable, available and items needing identification. Conversion value is historical Google Ads value; review priority indicates which products to investigate first.

The 24 October 2026 snapshot covers 456 advertising Product IDs: 88 unavailable, 366 in stock and two requiring matching review. Unavailable entries account for UAH 205,467.80 in historical conversion value for 24 September–23 October, or 33.0% of the monitored set’s value. This represents their past advertising contribution over 30 completed days, rather than lost revenue.

Start with the most important unavailable products

The unavailable-product list is ordered by priority and value. In the snapshot, 68 entries have high priority. A specialist can review 30-, 90- and 365-day advertising metrics and give the store manager a focused list for replenishment checks. Priority thresholds can be configured for the task.

Unavailable products: colour-coded priorities and advertising history for the review queue.
Unavailable products: colour-coded priorities and advertising history for the review queue.Review columns combine availability, historical advertising cost and conversion value, with a priority for investigation. Historical value is not a forecast of lost revenue.

Merchant diagnostics: availability and advertising eligibility

Merchant API adds current product attributes and diagnostics to advertising data. The report shows matching method, availability, Shopping Ads status by variant, issue messages and source-update time. The team can separate replenishment questions from feed or landing-page issues.

Diagnostics for one product: matching, availability, Shopping Ads eligibility and Merchant issues.
Diagnostics for one product: matching, availability, Shopping Ads eligibility and Merchant issues.The diagnostic view shows product matching, availability, Shopping Ads eligibility and Merchant issues for the selected item.

Ambiguous products have a separate review queue

Matching considers product identifiers, language and feed variants. An entry without a reliable match goes into review rather than being assumed out of stock. Different prices across otherwise consistent variants do not prevent availability identification; an ambiguous price is left unset.

A separate queue for reviewing two Product IDs, rather than a list of out-of-stock products.
A separate queue for reviewing two Product IDs, rather than a list of out-of-stock products.This queue contains Product IDs requiring identification checks. They are not automatically classified as out of stock.
View current statuses and changes between checks

The first successful run establishes a comparison baseline. Later runs show recorded stock-outs and returns. When matching improves, the change is labelled as product re-identification.

Current status: advertising and catalogue data, availability and matching method.
Current status: advertising and catalogue data, availability and matching method.Status columns connect the advertising Product ID with catalogue data, availability and the matching method.
Change history: products re-identified after matching was clarified.
Change history: products re-identified after matching was clarified.The change log shows the previous and updated identification or availability status, with the recorded change time.

What your team receives

  • PPC specialist: advertising history, Merchant statuses and priorities in one report.
  • Store manager: a focused list for reviewing availability and product data.
  • Business owner: a shared basis for coordinating store and advertising work.

The system refreshes the report on each run and prepares information for decisions. The responsible team makes changes to advertising, inventory and the feed.

Connect Product Value Monitor to your store

We review Google Ads and Merchant Center sources, agree the monitored product set, assessment period and priorities, then configure the report and refresh workflow for your team.

Discuss implementation

The solution supports Google Shopping and Google Ads management by connecting product review with advertising data.

FAQ

Frequently asked questions

Your next step starts here

Tell us about your business and goals. We will help you decide where to start and which solutions to consider.

Team discussion

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