When to review your visual style
A logo may become hard to read at small sizes, presentations may use inconsistent fonts, or the website and advertising may look disconnected. We review existing materials to identify what should stay and what makes consistent use difficult.
Keep, update and apply
Keep
Recognizable elements, useful colors and effective materials your team already uses.
Update
The logo or its versions, color palette, typography and layout principles.
Apply
Use the agreed style on selected pages, presentations or advertising assets.
A focus on visual work
This service updates visual design. Separate brand strategy, repositioning and market research are outside this scope. We agree on applications, depth of change and the transition plan before starting.
An organized rollout
We approve the direction using key examples, then prepare the required versions and templates. Where needed, we define the order for updating the website, presentations, advertising and documents.
Website implementation can be scoped through website redesign or as a separate developer task.
Estimated after reviewing your materials
Visual identity refresh
palette, typography and a few agreed applications; full rebranding is separate
Final scope, concepts, revision rounds and formats are agreed before work begins. Paid fonts, third-party assets and additional work are considered separately.
Start with a partial update and expand it in stages. We prepare the estimate and schedule after defining changes and applications.
What to send for an estimate
Share the current logo, website and a few presentations or advertising assets. Explain what you like, what is difficult to use and which elements must stay. We use this to propose the scope of the refresh.
