Advertising for customers near your location
Local advertising can present your business to people looking for nearby places or services. Google Maps placements use Google Ads and location data; available formats depend on the campaign and account.
We begin with the business goal: enquiries, visits to a location or support for a new opening. We agree the area served, customer-facing hours and how results will be assessed.
When local advertising can fit
One location
Generate interest in a shop, venue or service in a defined area.
Multiple locations
Keep each address accurate and set advertising priorities across locations.
A new opening
Introduce a new location to people searching for relevant products or services nearby.
What the setup covers
- Location data. Review access, addresses, phones, opening hours and profile status; connect your Business Profile to Google Ads through location assets.
- Campaigns. Select an available campaign approach and agree geography, assets, budget and conversion goals.
- Measurement. Review available local actions and configure website enquiry tracking where the site forms part of the customer journey.
- Management. Within the agreed scope, review spend, locations and enquiries, adjust settings and keep business information current.
| Question | Maps advertising | Profile optimisation |
|---|---|---|
| What changes? | Google Ads campaigns and advertising settings. | Google Business Profile information and assets. |
| What is paid for? | Agency work and advertising spend separately. | Agreed profile work; it does not require an ad budget. |
| What is reviewed? | Spend and available actions following ad interactions. | Information accuracy and available profile performance trends. |
Checking the existing profile and connecting location assets are part of campaign preparation. If the profile needs substantial information updates, we agree a separate preparation package.
Google Business Profile preparation
Google Business Profile is your business listing in Search and Maps, formerly Google My Business. We work with eligible locations and service-area businesses and agree which profile updates are needed.
| Profile area | Our work | Purpose |
|---|---|---|
| Core information | Check the name, categories, address or service area. | Represent the real business accurately. |
| Contacts and hours | Update phones, website, regular and special opening hours. | Help customers know when and how to contact you. |
| Services and assets | Prepare an agreed description, services and available profile sections. | Help customers understand the offer before enquiring. |
| Reviews and website links | Review responses, links and website UTM parameters. | Support communication and distinguish referral sources. |
We compare the profile with your website and agree the primary and relevant additional categories. For multiple locations, each site is reviewed separately. Available sections vary by category and profile capabilities.
Your team provides authentic photographs; selection and preparation are scoped. We can help organise review requests to real customers and prepare appropriate replies.
Ownership stays with your team. We agree profile access and record completed changes. Verification, access recovery, restrictions and ongoing maintenance are scoped after review.
The local advertising workflow
Review locations
Check profiles, permissions, service area and readiness to handle enquiries.
Plan the campaign
Agree the goal, budget, assets and an available campaign approach.
Launch and verify
Check location assets, ad eligibility and action tracking.
Review enquiries
Compare spend and recorded actions with your own enquiry records.
Revisit settings when geography, opening hours or results change.
What your team receives
- Connected and checked data for the agreed locations.
- A configured campaign with an agreed budget and goals.
- Reporting on spend and available call clicks, directions requests and visits to your website.
- Recommendations for locations, assets and further management.
We analyse call-button clicks, directions requests and other available actions alongside business records. Store visit data is used where that report is available for the account.
Advertising and profile preparation pricing
Included in Google Ads management
Local campaign setup and management are included in the agreed Google Ads management scope.
View Google Ads management scope and pricing
Ad spend is separate. Campaign formats, geography and scope are agreed before launch.
Additional work: Google Business Profile optimisation
One-off profile preparation: business information, categories, contacts, opening hours, services and agreed assets.
This is a separate service when the profile needs information or structural updates. The final scope depends on location count, profile condition and required assets.
What we need to begin
Share the profile link or location list, website, operating area and priority customer action. Setup requires agreed access to Google Ads and your Business Profile.
Tell us about your locations so we can check account capabilities and prepare a plan.
